Run Club Program

Welcome to the 2021 HOKA Run the L Run Club Program. The purpose of the program is to create a fun and engaging environment with the goal of building more meaningful relationships within our running community through special marketing opportunities. Not to mention, your athletes will have the unique opportunity to conquer the entire distance of the famous Chicago L System (131 miles) over a span of 8 weeks.

Participating in our Run Club Program also comes with its perks. Each run club that registers for the run club program will receive a registration discount for every athlete that signs up under your club name. As your run club registration numbers grow, your group will qualify for additional perks. Perks included are social media highlights that promote your run club across our social platforms, informative zoom calls with LT Staff, opportunities to win weekly giveaways from event sponsors, and much more.

Important Information

Dates: The HOKA Run the L Challenge will officially begin Monday, March 22, 2021 and will come to a complete stop Sunday, May 16, 2021.

Discounts for Registration: Your run club will receive its own unique discount code valid for $10 off of each usage by your athletes.

*Please continue reading this page for additional information on how the run club program works and what you need to do in order to secure your place as a valued run club.

Registration Process

Follow these steps to secure your place in the Run the L Run Club Program for Spring 2021.

Step 1: Review this page in its entirety. Please reach out with questions you might have. (Staff contact information is listed at the bottom of this page)

Step 2: To apply for the run club program, please complete the form via the link below.

Step 3: Life Time staff will respond with relevant information to begin your athlete recruiting process once your application has been reviewed.

Step 4: Recruit and grow your team!

Once each step is completed, Life Time’s Program Manager will contact you with your unique code which can be distributed directly to your athletes. Each month, you will receive a report of everyone who has registered using your unique discount code. This will ensure you are aware of your club level on a monthly basis.

Program Details

Below are the different levels of the run club program. Each level is based on the number of athletes registered under your run club.

Social Media Highlights: As a bonus for your participation, your run club will be highlighted on our social media platforms. These highlights can cover your club’s mission, links to your club’s website If applicable), an athlete shout out, etc. Content must be appropriate and relevant to your group.

Zoom Call with LT Staff: Our staff members working closely with the Run the L Challenge will connect with your athletes to provide information on how the Challenge works and will help answer any questions your athletes may have.

Gift Card Rewards: To be utilized however you see fit. Could be awarded to the athlete that logs the most miles, completes the challenge before any other athlete, or can be used for organizational purposes.

The Fine Print

This program represents an agreement between Life Time, Inc. and the participating run club, its coaches, athletes and relevant support staff. Pass through inclusions and/or entitlements via third parties (i.e. club sponsors, retail partners, etc.) are not permitted within the scope of this program.

  • Run clubs and their athletes must be registered for the run club program 30 days prior to the completion of the Run the L Challenge (April 15, 2021) in order to receive program benefits.
  • Your run club must have at least 10 registered athletes in order to qualify for program benefits.
  • Unfortunately, those who fail to register using the discount code are not eligible for a retroactive discount, nor can they be added towards a group’s registration count.
  • All run clubs are allowed to register for this program as long as they agree to the terms of use presented in this document by Life Time, Inc.


We look forward to a successful 2021 with you! If you have any questions, please reach out to Jeremy Weitzman at