Category Archive: Series News

Michelob ULTRA Chicago Spring 13.1 Officially Sold Out!

The 2015 Michelob ULTRA Chicago Spring 13.1 is officially sold out! Missed your chance to register? There are still a few ways to grab a spot:

MDA Team Momentum
Our 2015 Official Charity, the Muscular Dystrophy Association (MDA), is accepting valuable donations from our participants through online and in-person registration for the race. And, we are excited to partner with MDA Team Momentum as our Official Charity Training Partner.

Join MDA Team Momentum to receive guaranteed race entry, team events and camaraderie, fundraising tools and most importantly, the opportunity to dedicate your participation to the fight against muscle disease!
>Learn more and join the team today!

Team Breakthrough
Team Breakthrough is the American Brain Tumor Association’s (ABTA) endurance training program. Team Breakthrough allows runners – from beginners to the more advanced – to train for this incredible race, while raising funds and awareness to advance the understanding and treatment of brain tumors.
> Learn more and register today!

Junior Dash
Does your little one want to race? Spots are still available for children 12 years old and younger to compete in the Junior Dash around the Park at Lakeshore East.
> Learn more and register today!

We’ll see you at the start line!

Stage Set to Celebrate Runners During The 2015 Michelob ULTRA 13.1 Series

The 2015 Michelob ULTRA 13.1-mile running event series is announced! The series is guided by a commitment to deliver not merely a series of races, but rather, a family of authentic experiences that emphasize the local market flair.

The six 2015 Michelob ULTRA 13.1 Series events include:

Event Date
Michelob ULTRA Miami Beach 13.1 (and 5K) March 1, 2015
Michelob ULTRA Queens 13.1 March 21, 2015
Michelob ULTRA Chicago Spring 13.1 (and 10K) May 17, 2015
Michelob ULTRA Atlanta 13.1 (and 5K) October 3, 2015
Michelob ULTRA Dallas 13.1 October 24, 2015
Michelob ULTRA Fort Lauderdale 13.1 (and Relay, 5K) November 15, 2015

Complemented by established running communities and dedicated training programs at Life Time Fitness destinations nationwide, the series exemplifies the spirit of running and the love of the sport. The 2015 series will also debut a new .1 finish line experience to encourage and inspire participants as they finish their race; a Michelob ULTRA Post Race Celebration; Market 14 – a new marketplace concept with product sampling, shopping and entertainment; and post race pampering from LifeSpa. The entire post-race experience has been redesigned to celebrate the accomplishments of participants with a localized approach.

“Life Time Athletic Events is dedicated to inspiring and helping people achieve their athletic goals,” said Kimo Seymour, President, Life Time Athletic Events. “Providing marquee events that inspire people to accomplish their personal athletic desires is just the beginning. Life Time also uniquely offers best-in-class clubs, training and running programs, and coaches in support of participants – whether they simply want to complete the distance, set a personal record or even win the race. To us, 13.1 is more than a race. It’s a lifestyle.”

Registration is now open for each of the six Michelob ULTRA 13.1 events. Share your love for running and join our 13.1 #RunLuv campaign:

  • Register for three or more 2015 13.1 races and receive a 13.1 half-zip running pullover ($58 value),
  • Be one of the first 250 people to register for one of our 2015 Michelob ULTRA Dallas 13.1 and receive a performance trucker hat ($25 value), or
  • When you and your favorite running partner register to race the 2015 Michelob ULTRA Queens 13.1 by February 13, you’ll receive 50% off the second registration. Simply select the “2015 13.1 RunLuv Special” during the registration process.

You also can stay updated with the latest information from the Michelob ULTRA 13.1 Series on Twitter by following @Run131Series and by liking the Run 13.1 Series Facebook page.